Posted by Renée Blodgett
Another CES has come and gone and the HAPIfork is now officially launched. While I’ve attended hundreds of trade shows, probably 20 CES’s and launched dozens and dozens of products over the years, this launch was different.
In the course of one week, HAPIfork, the first connected fork that helps you slow down how fast you eat, garnered media attention from outlets on every continent except for Antarctica and I expect that will come soon given the hype.
People tweeted about HAPIfork from about 80 countries and wrote about it from 73 more. In less than two weeks, nearly 10,000 tweets mentioned #HAPIfork from around the world.
From Good Morning America, CNN, Fox News, ABC, NBC, The Today Show, Dr. Oz, World News Tonight to USA Today, the WSJ, Rolling Stone, Jay Leno, the Colbert Report, Huffington Post, Techcrunch, Scientific American and CNET, HAPIfork was brought the world’s attention.
Frankly, given that I think like as much like a journalist as I do a marketing pro, I knew HAPIfork would be hot. After all, it has a lot of unique selling points.
First, it’s a handsome looking gadget with a clean design that comes in five fun colors.
Second, it is unique in what it does: helps you slow down how fast you eat.
Third, it was developed by the French, a country known for enjoying their food and taking long meals.
Fourth, there hasn’t been an innovation to the fork in….I don’t know, perhaps since the invention of the fork itself?
What I didn’t anticipate was how fast HAPIfork’s “hotness” would accelerate, particularly at a show like CES which shows off thousands of new products and innovations from around the world. In other words, it’s a crowded show to make a new product from an unknown company in the U.S. truly shine.
So, what is the sensation really all about? HAPIfork addresses an emotional issue we all have as humans – eating. As a woman, I’ve dealt with issues around weight and eating fast since I was a teenager and there probably isn’t one person who can’t relate to both at least on some level.
While I’ve never been heavy and come from lankier family stock than not, as a teenager and in my twenties, there was a lot of pressure to be thin largely because of the way the media flashed images of models the size of toothpicks. For men, the pressure may not be as acute, however whether it’s for “image” or peer pressure, maintaining our ideal weight isn’t easy for most of us.
And, at the end of the day, it’s not healthy to be overweight and it doesn’t get any easier as we age.
In addition to known benefits of having a healthy diet, eating the right food can change your energy levels, your mental attitude and reduce if not eliminate the cravings you once may have had, e.g., starchy and processed foods with excess amounts of sugar.
While I’m not a dietician or a doctor, I celebrate health benefits from a cleanse once a year and notice positive differences in my body when I eat a more alkaline diet.
While eating unhealthy food and too much of it is an obvious known issue, what we don’t pay as much attention to as a society is how FAST we eat and the impact it has on our consumption.
When we eat slower, we consume less calories (roughly 11%), we improve our digestion and decrease issues related to gastric reflux. If you’re over the age of 35, ask yourself how many TV ads you remember seeing as a child on antacid products and how many you see today? It ‘feels’ like there’s an antacid commercial on the hour.
HAPIfork is unobtrusive. When you are eating too fast, you’ll receive a gentle vibration, reminding you to slow things down. Some people argue that they don’t need a fork to make them eat slower and can do it on their own. While some people may have that level of discipline, there are thousands of others who need a little help.
We all know people who are so disciplined; they’re the people who find themselves at the gym seven days a week. There are others who fare better with a trainer and others who can’t stick with a program at all.
Think of HAPIfork as a personal coach which can prompt you to slow down one aspect of your busy schedule: your meal.
For me personally, the busier my day, the faster I tend to eat and so a $99 investment in a device that can help modify that behavior is a no brainer. Reality check: Apple charges close to that for a plastic adapter cable that merely charges a laptop.
And, let’s not forget the countless other plastic gizmos that are priced above $99 in places like Brookstone, airline magazines, TV advertorials and beyond, that don’t help improve your health.
The second issue that HAPIfork touches on is behavior modification, which is important if people want to see improvements in their health or anything for that matter.
Consider This: a coach asks you to work out for 60 minutes a day and yet when you start off, you can’t even make it past 15 minutes without huffing and puffing. In the back of your mind, you think “this is impossible,” and feel like quitting. What if he came back to you and said, “start off with 20 minutes a day for three weeks and then increase it to 30 minutes a day,” and so on. Suddenly you feel that this might be possible after all, you start to see some progress even if its small. Now, how do you feel?
Consider This: you’re a smoker and while your Uncle John quit cold turkey and your family is hounding you to do the same, you don’t seem to have the same willpower as Uncle John. And so, you start to wear the patch and chew the gum so you can reduce the number of cigarettes you smoke a day. Suddenly, your one pack a day is down to four cigarettes a day and then ten a week. Now, how do you feel?
Enter the world of behavior modification and the impact that even slight shifts in behavior can have on your overall health and well-being. Slight behavior modification can lead to moderate and/or dramatic behavior modification over time.
HAPIfork offloads your eating patterns to an online dashboard which you can check on a daily or weekly basis, data you can also access from your phone (Windows 8, iPhone and Android).
The dashboard shows a percentage of how much faster you are eating than you should, so as you slow down, you can see that number improve over time.
The great thing about the data is that you can either choose to keep it private or share with your family or even a doctor who may be working with you on an overall dietary program.
When we start to see incremental improvements in our scores, we can feel not just a sense of ‘hope,’ that yes, we can actually do this, but empowerment.
With empowerment comes changes in behavior and with those changes, comes a healthier and I’d argue, a more integrated and holistic self. The more awareness we have about our habits, the more we can feel empowered to change them based on information we have personally captured.
After all, it’s your body and we only have one in this lifetime. Why not treat it right? It’s harder to do when we don’t realize just how badly we abuse it on a daily basis, whether that be less sleep than we should be getting, smoking, consuming processed food or eating too fast.
I am excited to be working with the HAPILABS team because of how we can help empower others to take control of their health and take control of their lives.
If you were at CES, you may have heard HAPILAB’s CEO Fabrice Boutain walk around with his finger up in the air and saying “Join our HAPIrevolution” with a smile on his face.
If you weren’t in Las Vegas, you’ll see and hear that sentiment in our literature, on our website and at the core of the HAPILABS team across three continents.
If you ever run into anyone on the HAPILABS team, you’ll bound to be affected by the contagious HAPI energy and desire to help people turn their health and well being into a positive force.
The goal here is not just to launch a fork, but a way of “being and thinking” about your health. In this HAPIrevolution, our hope is that together, we can raise the awareness and take charge of when we eat, what we eat and how fast we eat.
Help us help you so we can collectively reduce the rising numbers of growing disease and obesity in the U.S. and around the world.
Photo Credits: Screenshots from HAPILABS, woman with food from Sara Beyer/Flickr, slow eating and digestions panels from SlowControl, group shot taken in booth on my trusty Canon 7D. Voltaire image from Chanty Elise Designs.