Get your HAPIfork – Kickstarter launch

It is with great HAPIness that I am finally, FINALLY able to let you know how to order your own HAPIfork! As many of you have guessed, suggested, or actually heard, we’re raising funds on Kickstarter.

GO NOW if you want to buy one, because I the first 2500 people get a discount! Then watch our video, because frankly it’s informative AND adorable.

Woohoo! 

-Jessica

P.S. Did you see us on the news? Is your part of the world talking a lot about the HAPIfork? Add it in the comments!

HAPIfork Takes On Austin Texas During SXSW

Posted by Renée Blodgett

HAPIfork, which has taken on a mind of his own, decided to embark upon Austin during South by Southwest (SXSW) with Andrew Carton and I. He made a few interesting stops along the way and had quite a few encounters, starting with a little saloon action in the lobby of the Driskill Hotel. We were in Texas after all.

Photo

Then he headed to the Rackspace party where he met Travis.

Rackspace

A little more Western cowboy and rope action along Fourth Street.

Drisk2


When the bartender at Eddie V’s Steakhouse remarked on his color, shape and design, he asked the chef to write Congratulations across the top of our dessert plate in delicious chocolate. It isn’t quite HAPIfork’s birthday yet, but he wasn’t displeased to see the surprise. Nor btw, were we.

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It’s hard for HAPIfork to stay away from a dinner table, after all, it’s one of his favorite places to hang out.

Dinner

Even the guys at the Connected Health booth on the SXSW Convention Center floor said hello to HAPIfork.

Light connected fork

There were even a few musicians who got into HAPIfork, after all, we don’t need to tell you how fabulous great music is with fabulous food…and the slower you eat, the more present you can be with those tunes.

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What’s not to like about him?

Austin outside music scene sxsw (1)

He kept returning to the Hotel Driskill night after night since he loved nestling himself up against that incredibly historical statue in their lounge area as he listened to live music play till late.

Fork

HAPIfork even went to support Jen Limm, CEO of Delivering Hapiness and others at a HAPPINESS panel, because after all, he believes like the rest of us do, that eating slower and taking time with your meal equates to a more fulfilled, healthier and happier life after all. He was thrilled to hang out for a stint with Jen albeit short.

Happiness panel (3)

Alas, HAPIfork was sorry to say goodbye to Austin but excited to be visiting more cities, towns and great restaurants in the near future.

Mindful Eating Means Eating Less

Posted by Jessica Margolin

It turns out that you don’t even have to concentrate hard to reap the portion control benefits of mindfulness!

At HAPILABS, we’ve recently been talking about some work done at Cornell’s Food and Brand Lab by Dr. Andrew Geier, Dr. Brian Wansink and Dr. Paul Rozin. It’s a paradox: you can be both mindful and mindless at the same time.

The idea of this research was to figure out how to stop mindless snacking by introducing mindfulness without having to fundamentally overhaul someone’s eating behavior. The researchers did a simple experiment: they brought students in to watch a movie, and served them tubes of Lays Stackables, some of which contained chips dyed red at regular intervals.

Cornell food and brand lab Brian Wansink

Cornell Food and Brand Lab Director Brian Wansink. Photo Credit: Robin Wishna

Some people had tubes with no red chips at all, and others had a red chip at every serving size, and another at every two-servings. So there were three types of potato chip tubes: one with no red chips, one with a red chip every 7 chips, and another with a red chip every 14 chips. (There was a second experiment to verify and expand on the first with the no-red-chip tubes, and then tubes with red chips every 5 chips and every 10 chips.)

As it turns out, college students can go through a lot of chips! But when they ran across the red chips, they stopped. In fact, the students who encountered red chips ate about 50% less than their peers without red chips. And more than that, the ones who had red chips were very good at estimating how many total chips they ate. Their estimates were off by less than one chip, compared to the group without red chips – they underestimated by over a dozen, nearly a third of the total chips eaten!

Think about it: Being “off” when you guess how much you eat by nearly ⅓ is like thinking you are taking in a daily dose of 2000 calories, but it’s really 3000.

In one class, the divider chips were simply dyed red and students were told the chips were left over from a past experiment. In the other class, it was a tomato basil chip and students believed they were participating in a study to test food companies’ new flavor-mixing strategy.

There was a plausible reason given for finding the red chips, but the students didn’t know that they were being tested on consumption. Yet, the wider the spacing of the red chips, the more people ate.

Original Publication: Red potato chips: Segmentation cues can substantially decrease food intake.

Fabrice Boutain Speaks at London’s WebSummit on “Connected Things”

Last week at WebSummit in London, Techcrunch’s Mike Butcher interviews Alex Hawkinson of Smart Things and HAPILABS CEO Fabrice Boutain in an interactive chat on the central stage. The discussion revolves around the ability for us to be able to connect to smart apps and devices in a way that is meaningful and has an impact on everyday lives.

Below is a link to the video of their conversation, which includes demos

http://new.livestream.com/websummit/LWS13/videos/12815480

Awards Roll In for the HAPIfork!

Posted by Renée Blodgett

6a00d83451c79e69e2017d412038e4970cWith the craziness of CES and launch of HAPIfork behind us, it’s great to be reminded of the love consumers, industry illuminaries and press alike gave to HAPILABS during that long but exhilarating week in early January. We were excited to learn that PC Magazine awarded HAPIfork a Best of CES Award from the show.

Writes Dan Costa in his post: “Given the nationwide obesity epidemic, it is a wonder no one thought of this before. We need smarter forks. The HAPIfork is a little bigger than you standard fork, but it does a lot more. Charge it up and it will monitor not just how many bites you take, but also the pace at which you eat. If you try to take more than one bite every 10 seconds, the fork will gently vibrate to tell you to slow down. Once you are done, you can upload all this data to an online service that will let you track it, and presumably, share this data with friends.” 

We’re thrilled about this great honor on the heals of an award from CNET as well, not to mention the Design and Engineering Showcase Honors Award. Below the HAPILABS team shows off the Design & Engineering award on-site in Las Vegas in our very HAPIbooth.

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Reflecting on HAPIfork’s Launch

Posted by Renée Blodgett

Happiness Voltaire Quote

Another CES has come and gone and the HAPIfork is now officially launched. While I’ve attended hundreds of trade shows, probably 20 CES’s and launched dozens and dozens of products over the years, this launch was different.

In the course of one week, HAPIfork, the first connected fork that helps you slow down how fast you eat, garnered media attention from outlets on every continent except for Antarctica and I expect that will come soon given the hype.

People tweeted about HAPIfork from about 80 countries and wrote about it from 73 more. In less than two weeks, nearly 10,000 tweets mentioned #HAPIfork from around the world.

From Good Morning America, CNN, Fox News, ABC, NBC, The Today Show, Dr. Oz, World News Tonight to USA Today, the WSJ, Rolling Stone, Jay Leno, the Colbert Report, Huffington Post, Techcrunch, Scientific American and CNET, HAPIfork was brought the world’s attention.

Rolling stone

Frankly, given that I think like as much like a journalist as I do a marketing pro, I knew HAPIfork would be hot. After all, it has a lot of unique selling points.

First, it’s a handsome looking gadget with a clean design that comes in five fun colors.

Second, it is unique in what it does: helps you slow down how fast you eat.

Third, it was developed by the French, a country known for enjoying their food and taking long meals.

Fourth, there hasn’t been an innovation to the fork in….I don’t know, perhaps since the invention of the fork itself?

What I didn’t anticipate was how fast HAPIfork’s “hotness” would accelerate, particularly at a show like CES which shows off thousands of new products and innovations from around the world. In other words, it’s a crowded show to make a new product from an unknown company in the U.S. truly shine.

So, what is the sensation really all about? HAPIfork addresses an emotional issue we all have as humans – eating. As a woman, I’ve dealt with issues around weight and eating fast since I was a teenager and there probably isn’t one person who can’t relate to both at least on some level.

While I’ve never been heavy and come from lankier family stock than not, as a teenager and in my twenties, there was a lot of pressure to be thin largely because of the way the media flashed images of models the size of toothpicks. For men, the pressure may not be as acute, however whether it’s for “image” or peer pressure, maintaining our ideal weight isn’t easy for most of us.

Scale

And, at the end of the day, it’s not healthy to be overweight and it doesn’t get any easier as we age.
In addition to known benefits of having a healthy diet, eating the right food can change your energy levels, your mental attitude and reduce if not eliminate the cravings you once may have had, e.g., starchy and processed foods with excess amounts of sugar.

Slow

While I’m not a dietician or a doctor, I celebrate health benefits from a cleanse once a year and notice positive differences in my body when I eat a more alkaline diet.
While eating unhealthy food and too much of it is an obvious known issue, what we don’t pay as much attention to as a society is how FAST we eat and the impact it has on our consumption.

Eating-fast-food

When we eat slower, we consume less calories (roughly 11%), we improve our digestion and decrease issues related to gastric reflux. If you’re over the age of 35, ask yourself how many TV ads you remember seeing as a child on antacid products and how many you see today? It ‘feels’ like there’s an antacid commercial on the hour.

HAPIfork is unobtrusive. When you are eating too fast, you’ll receive a gentle vibration, reminding you to slow things down. Some people argue that they don’t need a fork to make them eat slower and can do it on their own. While some people may have that level of discipline, there are thousands of others who need a little help.

ForkfrontsideGREEN hires

We all know people who are so disciplined; they’re the people who find themselves at the gym seven days a week. There are others who fare better with a trainer and others who can’t stick with a program at all.

Think of HAPIfork as a personal coach which can prompt you to slow down one aspect of your busy schedule: your meal.

For me personally, the busier my day, the faster I tend to eat and so a $99 investment in a device that can help modify that behavior is a no brainer. Reality check: Apple charges close to that for a plastic adapter cable that merely charges a laptop.

And, let’s not forget the countless other plastic gizmos that are priced above $99 in places like Brookstone, airline magazines, TV advertorials and beyond, that don’t help improve your health.

The second issue that HAPIfork touches on is behavior modification, which is important if people want to see improvements in their health or anything for that matter.

Consider This: a coach asks you to work out for 60 minutes a day and yet when you start off, you can’t even make it past 15 minutes without huffing and puffing. In the back of your mind, you think “this is impossible,” and feel like quitting. What if he came back to you and said, “start off with 20 minutes a day for three weeks and then increase it to 30 minutes a day,” and so on. Suddenly you feel that this might be possible after all, you start to see some progress even if its small. Now, how do you feel?

Consider This: you’re a smoker and while your Uncle John quit cold turkey and your family is hounding you to do the same, you don’t seem to have the same willpower as Uncle John. And so, you start to wear the patch and chew the gum so you can reduce the number of cigarettes you smoke a day. Suddenly, your one pack a day is down to four cigarettes a day and then ten a week. Now, how do you feel?

Enter the world of behavior modification and the impact that even slight shifts in behavior can have on your overall health and well-being. Slight behavior modification can lead to moderate and/or dramatic behavior modification over time.

HAPIfork offloads your eating patterns to an online dashboard which you can check on a daily or weekly basis, data you can also access from your phone (Windows 8, iPhone and Android).

The dashboard shows a percentage of how much faster you are eating than you should, so as you slow down, you can see that number improve over time.

HAPIfork_dashboard_hires

The great thing about the data is that you can either choose to keep it private or share with your family or even a doctor who may be working with you on an overall dietary program.

When we start to see incremental improvements in our scores, we can feel not just a sense of ‘hope,’ that yes, we can actually do this, but empowerment.

With empowerment comes changes in behavior and with those changes, comes a healthier and I’d argue, a more integrated and holistic self. The more awareness we have about our habits, the more we can feel empowered to change them based on information we have personally captured.

After all, it’s your body and we only have one in this lifetime. Why not treat it right? It’s harder to do when we don’t realize just how badly we abuse it on a daily basis, whether that be less sleep than we should be getting, smoking, consuming processed food or eating too fast.

I am excited to be working with the HAPILABS team because of how we can help empower others to take control of their health and take control of their lives.
If you were at CES, you may have heard HAPILAB’s CEO Fabrice Boutain walk around with his finger up in the air and saying “Join our HAPIrevolution” with a smile on his face.

If you weren’t in Las Vegas, you’ll see and hear that sentiment in our literature, on our website and at the core of the HAPILABS team across three continents.
If you ever run into anyone on the HAPILABS team, you’ll bound to be affected by the contagious HAPI energy and desire to help people turn their health and well being into a positive force.

HAPILABS team at booth

The goal here is not just to launch a fork, but a way of “being and thinking” about your health. In this HAPIrevolution, our hope is that together, we can raise the awareness and take charge of when we eat, what we eat and how fast we eat.

Help us help you so we can collectively reduce the rising numbers of growing disease and obesity in the U.S. and around the world.

Photo Credits: Screenshots from HAPILABS, woman with food from Sara Beyer/Flickr, slow eating and digestions panels from SlowControl, group shot taken in booth on my trusty Canon 7D. Voltaire image from Chanty Elise Designs.

HAPIfork Unveils at CES 2013!

Posted by Renée Blodgett

hapilabs at ces unveiled

We kicked off CES 2013 with a bang! CES is where we officially launched HAPIfork, the world’s first connected fork, starting with CES Unveiled, the official media event at the Mandalay Bay in Las Vegas.

HAPIfork, our flagship product is the first in the HAPILABS line to help people on their mission to lead a HAPIer and healthier life. This smart fork knows how fast you’re eating and helps you slow things down using a patent-pending technology. By eating slower, you can improve the way you feel after every meal, enhance your digestion and reduce your weight.

When you are eating too fast, HAPIfork sends you gentle vibrations and indicator lights so you are aware of when you’re not eating at a pace that is optimal for your health, allowing you to slow down without a disruption to your meal or conversation. All of your HAPIfork eating data is transmitted to your online account when you connect your HAPIfork to your computer via USB or your smart phone via Bluetooth. This flexibility means you can monitor your health improvement at home or on the road from a mobile device. You can choose to keep this information private or share some or all of this data with friends who are supporting you, your health and lifestyle.

The complete suite, which will be priced at $99, will include the HAPIfork Device, an Online Dashboard, which stores and reviews your eating-related data and helps you track your progress meal after meal, aMobile App which allows you to follow your stats from your mobile device, a Online Coaching Program for tips and tricks on eating smarter and healthier, and an Online Social Game, designed to motivate you to implement your new habits with your loved ones.

Below, HAPILABS CEO Fabrice Boutain shows a HAPIfork and HAPItrack prototypes in Paris this past December.

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